Digital Marketing Specialist

Yesterday

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Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Manage and optimize SEO, PPC, social media, and email marketing campaigns to maximize engagement and ROI.
Continuously analyze campaign data and website performance to derive actionable insights and drive improvements in marketing strategies.
Create high-quality, engaging content for websites, blogs, social media, and email campaigns tailored to resonate with the target audience.
Lead website improvement initiatives, including content updates, design enhancements, SEO optimization, and overall user experience (UX) improvements.
Conduct market research to identify trends, insights, and opportunities for enhancing digital campaigns.
Manage and grow the company’s social media presence, creating engaging content and interacting with the online community.
Work with the creative team to design digital ads, landing pages, and promotional materials that drive results. • Optimize website content and SEO strategies to improve organic traffic and search rankings.
Coordinate email marketing campaigns, including segmentation, automation, and performance analysis.
Stay up to date with the latest digital marketing trends, tools, and best practices to ensure strategies remain relevant and effective.
Monitor competitor activities and industry developments to identify new opportunities for digital marketing improvements

Proven experience (2+ years) in digital marketing, including SEO, PPC, social media, and content management.
Strong understanding of website optimization techniques, including SEO, user experience (UX), and conversion rate optimization (CRO).
Familiarity with digital marketing platforms (Google Ads, Google Analytics, SEMrush, etc.) and website management tools.
Excellent writing, editing, and communication skills, with a keen eye for detail.
Creative mindset with the ability to think outside the box and bring fresh ideas to the table.
Strong analytical skills to assess campaign performance and provide actionable recommendations.
Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.