Product Marketing Manager

We are looking for a strategic and results-driven Product Marketing Manager to lead marketing and communications strategies across our real estate projects. The role will oversee go-to-market planning, campaign lifecycle management, and performance optimization while ensuring alignment with business objectives and effective cross-functional collaboration.

• MarCom Product Strategy: Define the vision, strategy, and roadmap for all marketing and communications campaigns across different real estate projects.
• Go-to-Market (GTM) Planning: Lead the development and execution of comprehensive GTM strategies for new real estate launches, ensuring all marketing efforts are aligned with business objectives.
• Lifecycle Management: Manage the entire "product" lifecycle of marketing campaigns, from initial concept and market research to launch, performance analysis, and optimization.
• Cross-functional Leadership: Act as the central point of contact between the marketing team and other departments (sales, project management, and product development), ensuring seamless communication and execution.
• Performance Analysis: Define and track key marketing metrics (e.g., lead generation, brand awareness, conversion rates) to measure the effectiveness of campaigns and inform future decisions.
• Stakeholder Management: Present marketing plans, performance reports, and strategic recommendations to senior management and key stakeholders.
• Team Collaboration: Work closely with marketing specialists (digital, content, design, PR) to ensure all assets and channels effectively communicate the value proposition of each property.

• A bachelor’s degree in marketing, Communications, Business Administration, or a related field;
• Solid understanding of the real estate market, including an awareness of industry trends and the buyer journey.
• Proven track record of developing and executing successful, multi-channel marketing campaigns.
• Minimum of 5-7 years of experience in marketing, brand management, or a related field, with at least 2 years in a leadership or senior role.
• Proficiency with digital marketing tools, project management software, and analytics platforms (e.g., Google Analytics, social media analytics)
• Strategic and analytical mindset, with a data-driven approach to marketing.
• Excellent project management and organizational skills.
• Exceptional communication, presentation, and leadership abilities.
• Deep understanding of digital marketing channels (social media, SEO, SEM, content marketing).
• Ability to manage multiple projects simultaneously in a fast-paced environment.