Junior Digital Marketing Specialist

The Junior Digital Marketing Specialist role is responsible for the delivery of a fully integrated digital marketing strategy for the business, raising the market presence of Azerbaijan Airlines across all digital media channels, while maintaining brand identity. Innovation and creative thinking are a must to ensure that AZAL appeals to a wider, diverse audience and is differentiated through quality, safety, and professionalism.

Responsibilities

·    Planning, development and execution of digital programs and campaigns, including online; advertising, web site strategy and design, social media, mobile, and deliverables;

·    Answering comments and messages in social media channels

·    Developing key relationships with third party suppliers – including design agency, digital agency, agency contacts and airline clients;

·    Leading ongoing management of digital touch points, including social media and digital advertising platforms;

·    Managing day-to-day production, content creation, as well as campaign budgets and schedules;

·    Analyzing and creating digital marketing reports;

·    Implementation of the Brand strategy ensuring a strong, consistent brand image is always portrayed in digital channels;

·    Developing and delivering the digital marketing strategy to support business priorities - including designing branded posts and videos, researching hashtags, scheduling, and reporting;

·    Ensuring that marketing related key performance objectives are implemented and achieved through monthly KPI reporting;

·    Work closely with the leadership and sales team to develop marketing materials for individual products and programs;

·   Creative input into asset and content creation, including website;

·   Copy creation across all channels for external communications;

·   Market research and competitor analysis to determine requirements, market perception and consumer trends;

·   To ensure brand guidelines are adhered to and realized in all digital marketing communications.

Minimum Qualifications:

·      Degree or equivalent education in a marketing or related subject;

·     Outstanding communication and interpersonal skills, both written and verbal, to deal effectively with internal and external contacts, across all levels;

·     at least 2 years of previous experience within a Marketing function;

·     Moderate skills in Copy Writing, Social Media Management, and Content Creation.

Preferred Qualifications:

·    Bachelor's degree in Marketing or Business

·    Master's degree in Business or Marketing

·    1+ year of travel or airline experience

Skills:

·     Strong analytical mind and problem-solving skills

·     Excellent communication and presentation skills

·     Language Skills: Azerbaijani – Fluent; English – full professional proficiency; Russian – is advantage