Digital Marketing Coordinator

The Digital Marketing Coordinator will focus on developing and executing online marketing strategies to increase the hotel's digital presence, drive online bookings, and engage with guests through digital channels. This role involves managing social media, email campaigns, and website content.

Develop and implement digital marketing campaigns across various platforms, including social media, email, and search engines.

Manage and update the hotel’s website, ensuring content is current, accurate, and engaging.

Optimize website content for SEO to improve search engine rankings and drive traffic.

Create and schedule engaging content for social media platforms.

Monitor and analyze the performance of digital marketing campaigns, providing regular reports and insights.

Coordinate email marketing campaigns, including the creation of newsletters and promotional offers.

Collaborate with the design team to create visually appealing digital content.

Stay updated on digital marketing trends and best practices to ensure the hotel remains competitive online.

Assist in managing online advertising campaigns, including PPC and display ads.

Respond to online reviews and engage with guests on digital platforms.

Strong understanding of SEO, SEM, and PPC strategies.

Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).

Experience with content management systems (CMS) and email marketing platforms.

Excellent written and verbal communication skills.

Strong analytical skills and attention to detail.

Ability to manage multiple projects and meet deadlines.

Creative thinking and a proactive approach to problem-solving