Media Buyer / Media Planner & Buyer

Birmarket is the largest marketplace in Azerbaijan. As we scale nationally, we need stronger media presence and measurable brand impact.

What You’ll Do:

• Build and execute annual & campaign-level media strategies
• Define media mix, budgets, reach & frequency targets
• Lead TV & OOH buying, negotiations, and special projects
• Monitor performance (CPM, CPA, ROAS, SOV, GRP/JRP)
• Optimize placements based on data & competitor analysis
• Manage agencies and vendors
• Ensure on-time, high-quality campaign launches

You’re a Strong Fit If You Have:

• Solid experience in media planning & buying (TV, OOH mandatory)
• Strong analytical mindset and budget management skills
• Understanding of brand & performance metrics
• Knowledge of GRP/JRP, Share of Voice
• Advanced Excel / BI tools
• Strong negotiation and stakeholder management skills
• Experience 2-3 years

First 6 Months Expectations:

• Deep competitive analysis and market benchmarking
• Clear 1–2 year media strategy
• Strong partnerships with contractors
• Full ownership of media direction
• Measurable contribution to GMV and brand awareness

Success in This Role:

• Continuous, well-executed media placements
• Competitive dominance in key channels
• Media investments that drive real business results