Digital Marketing Specialist

• Assist in creating, managing, and optimizing Meta Ads campaigns to drive traffic, engagement, and conversions;
• Monitor and analyze campaign performance, providing regular reports and insights to improve ROI;
• Conduct A/B testing to determine the most effective ad creatives and targeting strategies;
• Assist in managing and updating website content, ensuring it is current, accurate, and aligned with our brand;
• Collaborate with the design and development teams to implement website improvements and new features;
• Monitor website analytics, providing reports on performance and suggesting areas for enhancement;
• Ensure the website is optimized for SEO, improving search engine rankings and organic traffic;
• Assist in managing the digital marketing budget, ensuring campaigns are executed within allocated funds;
• Work closely with the marketing team to develop and execute integrated marketing campaigns;
• Collaborate with the admission team to support student recruitment efforts through targeted digital campaigns;
• Assist in developing social media strategies to increase brand awareness and engagement;
• Analyze social media data to track performance metrics, identify trends, and provide actionable insights;
• Create reports on social media performance and suggest areas for improvement;
• Work with CRM systems to analyze and measure digital marketing efficiency;
• Use CRM data to track customer interactions and optimize marketing strategies.

• Bachelor’s degree in Marketing, Communications, or a related field;
• At least 1 year of experience in digital marketing or a related role;
• Familiarity with Meta Ads Manager and website content management systems (CMS);
•  Basic understanding of SEO principles and web analytics tools (e.g., Google Analytics);
• Self-motivated with a proactive approach to work and a willingness to take on new challenges in the dynamic educational landscape;
• English language knowledge is desirable.

What do we offer:

• Documentation according to AR Labor Code;
• Working days: 5 times per week;
• Workplace: Bayil (employee shuttle service is available);
• Kids schooling discounts;
• Medical insurance;
• Professional growth.

Note: Only shortlisted candidates will be called for interview.