CRM Specialist

Company Overview: 

MKT IK LLC is a market leader with over 25 years of expertise in the cotton industry, controlling significant regions within Azerbaijan’s non-oil sector. We specialize in the production and export of high-quality cotton fiber, yarn, cottonseed oil, and various byproducts to over 150 global buyers across markets, including Turkey, Russia, Belarus, Ukraine, and other regions. Our extensive operations also involve working closely with more than 10,000 farmers, offering a range of agricultural services and products.

Role Summary: 

We are seeking an experienced and strategically-minded CRM Manager who will be responsible for the comprehensive management, optimization, and strategic deployment of our CRM systems. The successful candidate will lead initiatives to ensure that CRM processes are seamlessly integrated across the business, driving customer engagement, operational excellence, and data-driven decision-making. This role is critical in managing the relationship data of our extensive customer base, which includes both domestic agricultural clients and international partners.

Key Responsibilities:

·       Lead the development and implementation of CRM strategies to optimize customer interactions and sales performance across all business segments;

·       Oversee the day-to-day management and continuous enhancement of CRM systems, including Bitrix24 CRM, ensuring alignment with organizational objectives;

·       Drive CRM adoption across all relevant departments, providing strategic guidance, training, and support to enhance data accuracy and system efficiency;

·       Collaborate with cross-functional teams—sales, marketing, R&D, and operations—to ensure CRM initiatives are aligned with broader commercial strategies;

·       Perform advanced data analysis to extract actionable insights, guiding the company’s engagement with both our farming partners and global buyers;

·       Manage the customization, integration, and configuration of CRM systems, adapting to evolving business needs;

·       Establish and monitor KPIs to evaluate CRM performance, using these metrics to drive continuous improvement in customer management processes;

·       Ensure compliance with data protection and privacy regulations across all CRM activities.

Professional Qualifications:

·       A minimum of 5 years of proven experience in CRM management, with a strong track record of implementing and managing CRM systems (preferably Bitrix24 CRM, Salesforce CRM, and SAP CRM);

·       Demonstrated expertise in customer relationship management strategies, with a solid understanding of CRM best practices, data management, and process optimization;

·       Strong analytical capabilities with experience in leveraging data to inform strategic decisions and enhance customer experiences;

·       Exceptional leadership and project management skills, with the ability to influence and coordinate across multiple business functions;

·       Advanced communication and interpersonal skills to effectively engage with stakeholders at all levels;

·       Strategic mindset with a high degree of detail orientation and a proactive approach to problem-solving.